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In today’s fast paced world, videos are the way to grasp the attention of an everyday consumer.
Video from PEM Confinement Nanny Agency Commercial
Video marketing is not new. What’s new is how increasingly prevalent it is becoming. Video marketing has found its way not only on YouTube, but even social media platforms like Instagram, Facebook, TikTok, and even LinkedIn.
Some of the most common forms of video marketing include:
Using these different types of videos can help strengthen various aspects of your business. Video marketing should be the central marketing strategy for your business.
Here is why:
1. Videos increase conversion and boost sales
Most, if not all businesses aim to be profitable. Video marketing achieves just that.
Think about it, are you more likely to purchase a product portrayed as an animation, or one that you read about, or see a still image of?
Unsurprisingly, 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video. Video marketing plays to our visual and auditory perceptions, two of our primary senses and are the closest thing to having the product in our hands.
2. Videos increase engagement
Compared to traditional forms of marketing like posters, videos are the most effective way to engage an audience, and convey the intended message to them.
The reason for this is how easy it is to consume videos. According to Social Media Week, viewers claim they retain 95% of a message when obtained via video.
The appeal of videos can be seen when comparing the poster ads and video ads of Adidas.
Poster:
Image from The Adidas Ultraboost 21
Video:
Video from https://www.youtube.com/watch?v=Z_5lREx3N48
Although both advertisements promote the same product, the video is able to tell a story, making the content more engaging and memorable.
Furthermore, users spend 88% more time browsing on websites that have videos. By placing videos on your website, you not only have a chance at showcasing your product, but also catch their attention and pique their interest to watch on and explore your brand more.
3. The internet loves videos
Including video marketing can be great for your company’s website in terms of search engine optimization, as videos often place higher in search engine rankings.
When you do a quick search on Google, the result often first gives you videos related to that topic. 62% of Google searches include a video. This is because Google now owns YouTube, and it would only be natural for them to boost more videos.
As a business, leveraging on video marketing would also mean being able to expand your marketing to social media platforms like YouTube, creating channels to link to your website. Apart from YouTube, having videos encourages social shares on platforms like Instagram, Facebook, TikTok and LinkedIn, which can help your company gain traction and recognition more quickly.
4. Videos build confidence in a brand
Lastly, videos play an important part in building consumer confidence and trust in your products or services. Videos are able to give consumers more thorough explanations about your company and products or services, which can help to build confidence.
Additionally, seeing the products on video is often more convincing than an image that could be taken off from any website. Consumers are more likely to trust your brand when they see the products on video, and the effort your company puts in to showcase them. This forms the impression of a sincere and genuine brand which helps to build a customer base more effectively than other forms of marketing.
What are you waiting for? If you have not already, you should start working on your video marketing strategy now! You can get help from a video marketing agency like STOORY or start small on your own. Check out our article on 5 Tips to Creating a Banger Video Commercial to get you started!