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Search Engine
Marketing

What is SEM?

Search Engine Marketing, also known as SEM, is the process of attracting website traffic by placing your business on the front page of Google Searches in the form of a paid Advertisement. Alternatively, this Digital Marketing tool is also referred to as paid search or Pay-Per-Click (PPC).

 

In this approach, a business would curate a list of and bid on specific search terms that relate to its products and services on Search Engines such as Google, Bing and Yahoo. This accords priority to the business to appear first on the Search Pages concerning the particular search terms. However, with growing business reliance on SEM as a marketing tool, it is crucial that businesses curate and bid on a list of keywords that are effective and accurate, for their SEM efforts to be a productive investment - many lack the expertise and experience to do so.

Who will need SEM?

With a growing volume of Google Searches all over the world, Search Engine Marketing (SEM) has become a powerful Digital Marketing tool to expand any company’s reach to its target audience. If you are a business owner looking for an effective solution to increase traffic to your website with ease, SEM / PPC should be considered. With powerful SEM campaigns, your business is guaranteed to reach greater heights effectively.

When will you need SEM?

SEM should be employed if your business intends to attract a huge volume of traffic in a short amount of time. However, this comes with a trade-off; Ad spending. Despite this, with our tried and tested strategies, your company can be assured that there will be a profitable Return on Investment (ROI).

How do we execute SEM?

1

Discovery

The team at STOORY will conduct a full analysis of your industry and competitors before preparing a strategically curated list of keywords used for the campaign.

We provide professional advice on budget allocation, remarketing strategies, and landing page optimisation in preparation for your full-scale campaign. Here, we decide on the KPIs for the campaigns.

2

Planning

3

Execution

We create a landing page optimised completely for conversion by leveraging key marketing messages and call-to-actions. We work closely with you to bring across the right message to the right audience at the right timing, yielding results and achieving campaign success.

We analyse and tweak both the bids and landing pages consistently to ensure the cost-per-click is kept below a target value while ensuring a high conversion rate based on real-time data. With consistent work and optimisation put in place, we guarantee results facilitated by our proven strategies.

4

Review and Revamp

Why STOORY?

At STOORY, we drive our campaigns with the goal in mind, optimising key variables such as the Bid and Landing Page structure, optimised for maximum conversion. We continuously work towards our goal and settle for nothing less than the best. Here at STOORY, we prioritise close communication with all of our clients and complete transparency in all our operations.

 

This is what differentiates STOORY, we are relentlessly devoted to your brand’s continual success. We dedicate our maximum efforts towards your needs, filling the gaps you aren’t able to fill, even if it takes going above and beyond the call of duty. 

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