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Search Engine

What is SEO?

Search Engine Optimisation, also known as SEO, is a strategy used by business owners to boost Organic Traffic to their websites by achieving a high placement in the search results of Search Engines such as Google. Organic traffic is any traffic that comes from search engines and is earned, not paid. Our team at STOORY will apply White Hat SEO techniques to propel your website rank on the first page of Google, because who even bothers with the second page of the Google Search Results? SEO helps your business get seen in the right places and at the right time, giving your business a more compelling brand presence and higher potential to attract customers.

Who will need SEO?

Bluntly speaking, any business that is serious about making a name for itself. We live in an age where the Internet has become the instinctive avenue into the Free Market for consumers. The first thing that comes to one’s mind when in need of a specific product, service, or piece of information, would be making a Google Search. Therefore, businesses that have not started their Search Engine Optimisation (SEO) process in time run the risk of being swept under the Digital Wave, lost and forgotten.

When will you need SEO?

SEO should start as soon as you begin working on your web designs to accelerate results. Climbing up the ranks in Google Search is a tedious yet rewarding process that could take months. The longer your business contemplates the Search Engine Optimisation (SEO) efforts, the higher your competitor climbs on the Google Search Pages - the Digital Space is volatile and cruel. With close communication and collaboration with us, be assured that your website will start ranking with your specific niche of keywords.

How long does it take for SEO to work?

SEO is a long-drawn process that involves ‘gaining trust’ from the Google algorithm through various means. Just like human relationships, trust isn’t built overnight. Many agencies will probably advertise the same thing: “We guarantee that you will appear on the first page of Google within these few months!”. This is extremely misleading, Search Engine Optimisation is dependent on many intricate factors and no definite timeline should be promised until comprehensive research has been conducted on your industry and competitors. 


With STOORY, expect nothing less than complete transparency and honesty because our client’s interests are ours as well - we want your business to do well. Trust the process and work closely with our team of experts, and we will work diligently to push your websites up in the ranks as efficiently as we can without compromising on quality. 

How do we execute SEO?

To break it down, there are two key aspects of SEO that are needed to be focused on.

  • Optimisation of infrastructure and architecture on each page

  • Strategic Keyword Targeting

  • Website Speed Optimisation

  • Technical Analysis

  • Content Creation

  • Link Building - gaining trustworthy and high-quality links from websites with high domain authority

  • Proper use of citations

  • Strong Social Media presence




If the paragraphs above have not convinced you of our SEO expertise, let us attempt to do so again - when it comes to ranking websites on Search Results, we understand how Google’s algorithm works, inside-out. 

Other companies may derive their success from just achieving the top spot on the Google Search Page, objective completed and paycheck received. However, in the spirit of complete transparency, let us confess - the Digital Space is volatile and market trends change. Without proper maintenance, your business could be digitally overthrown overnight.


This is what differentiates STOORY, we are relentlessly devoted to your brand’s continual success. We dedicate our maximum efforts towards your needs, filling the gaps you aren’t able to fill, even if it takes going above and beyond the call of duty.

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