Social Media Management
What is Social Media Management?
Social Media; Facebook, Instagram, LinkedIn, and TikTok. We live through it, get entertained by it, learn of the World from it, and connect with it. It is our undeniable essential in this Digital Age - and it would be foolish not to utilise it to further your brand’s interests. Social Media Management (SMM) involves the use of these platforms to create an impression and achieve brand awareness.
STOORY believes that with the continuous publication of value-adding content coupled with regular audience engagement, Social Media will undoubtedly be able to boost your Business’ branding efforts. This approach allows your branding and advertising efforts to reach an extensive audience that would otherwise be unimaginable.
Who will need SMM?
If you are a business owner looking to carve out a more extensive audience base and to continuously engage them, then Social Media Management must be considered. This includes Facebook Account Management, Instagram Account Management, LinkedIn Account Management, TikTok Account Management, and many more…
Each platform reaches out to audiences of different characteristics and interests. If you lack the time and skills to manage your online presence, rest assured as you can definitely count on STOORY to do the heavy lifting for your business.
When will you need SMM?
With Social Media’s pervasiveness, businesses in every stage of their development could (and should) utilise proper Social Media Management to further their branding and advertising interests. Let us break it down for you.
Businesses in their initial infancy stages could use Social Media to make their presence widely known to the masses in the Digital Space, which would then help create their own following.
Businesses with an initial pool of customers can, through Social Media, continuously connect with their customers, share new products, ideas, and garner feedback - making their audience remember why they fell in love with their brand in the first place.
Established Businesses and Market Behemoths can use Social Media to showcase the impact that their brands have had on the World, cementing their places on Industry Thrones.
What is provided?
How do we execute SMM?
The team at STOORY will conduct a comprehensive analysis of the Social Media platforms that your company is currently utilising, if any. Complementing the analysis of your brand’s Social Media approach, we dig down into the details, researching your industry, target audience, and competitors.
With your business goals in mind, we craft content strategically based on your target audience and brand Identity. We optimise your profile and your content to engage your target audience. Different platforms may be used to target different portfolios of your audience. As such, we will continue to strategise and advise on the appropriate Social Media platforms to utilise, tailored to your brand’s needs and advertising interests.
With a content calendar prepared, bolstered by eye-catching visuals and persuasive copywriting by our experts, we will wholeheartedly put the plan jointly devised into motion. We ensure that every post is crafted to perfection in accordance with your business’ branding needs and advertising interests. Apart from this, we continuously engage with your target audience personally through replies, direct messages, and query responses.
Social Media Management does not end after content publication. Here, we optimise your content through A/B Testing and tweak the content strategy based on monthly reports. Your branding success is ours as well, so rest assured that our Social Media Management efforts will not only be maintained, but continuously enhanced.
Review and Revamp
Here at STOORY, we differentiate ourselves through our in-depth knowledge of the workings of the algorithms used by Social Media platforms. Platforms such as Facebook, Instagram, LinkedIn, and even TikTok, the platform with the largest untapped market in Social Media today. Most importantly, we pride ourselves in our business empathy - we understand the wants and needs of the audience as well as the ever-changing tastes and trends on social media.
Digital Marketing companies often misuse Social Media Management as they misunderstand to be a means to merely update their audience about new product releases or company news. STOORY knows better, updates are not enough. As mentioned above, we believe that successful Social Media Management can only be achieved through the publication of value-adding content coupled with regular audience engagement.